Yup, same. 99% figuring out wtf they want, how much should be charged, timelines, misc project management, followup communications/billing, etc.. 1% actual sit down and code.
With new clients there's also the building of overall trust, which can be a process in itself. It's one thing to claim "My job is to build you a site that can increase your bottom line." It's another to prove it to them. And any client that cares about their own business will be hesitant with each step.