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How Important is Textual Content for SEO?


Fluoresce

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I have a website on which I embed videos. Whenever I embed a video, I add a description. The description is mainly for the search engines. Without the description, the page would only contain the embedded video, the site navigation and links to related videos.

Having to write a description for each video is tedious. I am therefore considering omitting the video descriptions. But, then, my pages would only contain videos and links.

I am very aware of the importance of textual matter for SEO. However, browsing the Web, I have found quite a few very popular websites that only present videos and no text whatsoever apart from video comments.

What do you think would happen if I were to stop adding video descriptions? Would it be SEO suicide?

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  • 3 weeks later...

If you really want good seo:

 

all article/posts should have a title and also description

single reference page to the article

use clean urls (also known as fancy or pretty urls)

meta tags in the head of your pages

categories or tags help greatly getting the keywords into the search engines and also convenient for users

 

consider using opengraph

 

create a sitemap of your site

 

include a meta robots tag to show them they can proceed or not

also ensure your robots.txt file is proper

 

set canonical urls , multiple urls going to the same location will harm your site in the search engines

 

A very basic seo guide that can inform you as to why.

http://moz.com/beginners-guide-to-seo

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I am very aware of the importance of textual matter for SEO. However, browsing the Web, I have found quite a few very popular websites that only present videos and no text whatsoever apart from video comments.

 

What do you think would happen if I were to stop adding video descriptions? Would it be SEO suicide?

 

Yes and no. Search engines depend on text, keywords, etc, as well as of course, links to your pages. However, in the case of videos, in my experience, all that text is of little to no value anyways.

 

What tends to be more important is having a MediaRSS feed of your videos and having them plugged into all the video aggregators. Google has a page that explains what they want to see here: https://support.google.com/webmasters/answer/80472?hl=en

 

As you can see, title and description is still very important to the MRSS feed, so ideally you have software that takes the same information and also uses that to generate the MRSS feed information -- 2 birds with one stone.

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