We are software company selling erp software ,CRM. We run Google ads. People click on ads , land on landing pages, submit their details through contact form. These details go to our Google sheet connected with website through Apps script. Then from this Google sheet, leads go to our own CRM. Management wants leads to go directly from landing page or website to CRM directly. They do not want leads to go to excel sheet automatically, and from excel to CRM.
Leads from PHP website / landing pages > CRM