How about calling it some kind of *loyalty* program etc. But I'm really not sure whether you should be offering [quote] they get a certain discount on all future work. Then if they bring me another specific number, they get the next discount some others, like a holiday special on prices. [/quote] Since after a period of time it may hurt your business bottom line. What we do is exactly opposite, We review our hourly rates and pricing on an upward scale every year and we inform our old clients about our new increased prices. Hmm Not sure why they stay with us even after that :)