Jump to content

This is Bugging Me


Dysan
 Share

Recommended Posts

Hi Guys,

 

Something that has been bugging me for ages, is how do websites that offer a service for a fee, start-up?

 

If we take um.... a job website for example (JobServe.com), who allow recruiters to post jobs for a small fee onto there website, how do these sites start, as if there is nobody else to view the jobs, then the recruiter is spending money for nothing in return.

 

What happens when a website starts-up? eBay is another example.

 

I hope this makes sense!

Very interested to hear anybodies views.

Link to comment
Share on other sites

I'm in that situation at the moment - My company is launching a new brand within the next month whose product is a paid-for web based service. We've built in a promotional code system to give free subscription periods when people register and we're just going to create a 6-month code and post it up on the website so that no-one pays in the first 6 months to encourage sign-ups. Coupled with plenty of pro-active advertising, it should start to happen. You've got to spend money to make money!

Link to comment
Share on other sites

I am in this situation myself and can't afford a massive advertising campaign like some of these big companies. If I go ahead I will have to offer all services free until it becomes well used and successful, but there is no guarantee this will happen.

Link to comment
Share on other sites

many job boards are started by people from the recruitment industry who have specific experience dealing with certain clients. I know someone that started a construction job board after working as a construction recruitment consultant. There are two ways he explained:

 

1, contacting his old favourite clients (especially the big ones that are familiar to the jobseekers in the particular industry) and telling them what you're doing and for a limited period they can list jobs for free.There's a lot of job boards out there so yours had better have something unique that you believe in so you can make the client believe that they're going to benefit.

 

2, asking clients if you can take their jobs from their site and publish them on your own.

 

3, subscribing to job sites that allow you to use their listings.

 

all the above is done before a proper launch, just to let Google have a little look around your site. Plenty of facilities such as "tell a friend", etc all help to get things moving by word of mouth, although the chap I know kept in touch with many of his old jobseekers and started from there.

 

once things start moving a bit - invest in some advertisements.

Link to comment
Share on other sites

Guest Xanza

The thing is - is that they don't... :) They have a company to back them up - it's an initial investment on the companies behalf but they charge a discussed % of interest and the start-up company has to pay back the initial principal x % interest.

Link to comment
Share on other sites

This thread is more than a year old. Are you sure you have something important to add to it?

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.