[Saving google adsense code in php variable for reuse throughout site?]

I have a Google Adsense code that I am saving to the wp_options table. I can successfully save and retrieve the variable containing the google adsense code but it doesn't do anything except display it as plain text on screen.

 

How can I make this html/javascript in the variable actually load in page as HTML/JS instead of as plain text???

 

 

this is the example of the code that I'm saving to the database and retrieving....

 

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

<!-- EggSquat main banner ad -->

<ins class="adsbygoogle"

     style="display:inline-block;width:728px;height:90px"

     data-ad-client="ca-pub-XXXXXXXXXXXXXXXX"

     data-ad-slot="XXXXXXXX"></ins>

<script>

(adsbygoogle = window.adsbygoogle || []).push({});

</script>

.......

 

 

may I should make a custom post type and just display a post, and use that instead of a single field saving to database