apologies, i don't think i explained myself too well to begin with.
for each article, 'tag1' can be defined as any word you wish, such as "amazon" or anything else. this is the same as tag2 and tag3, you can enter any tag you like. I realise this would normally be done with one comma delimited column, but it was set up like this a while ago and works fine for the time being as we generally don't need more than 3 tags per article.
basically what I want to do is find out what words have been used most as a tag. so the query would simply list popular tag words in order of how many times they have been used.
i would like the end echo to be something like the below
amazon - 26 times
antarctica - 22 times
london - 4 times
new york - 2 times
the problem is "amazon" could have been entered as tag1 on one article, and tag3 on another article, so I need to search and could all three columns as one.
hope that makes a little more sense and thanks for your help so far!