Help with writing an RFP for a potential client

[s0c0]

First off, I know how people jump to conclusions.  NO, I am not asking for any of you to write this for me.  I am not even sure if RFP is even the right term.  Basically I have a potential client that is looking to have their website redesigned, SEO'd, and have a simple application built for their customers.  My business is growing and I feel its time that I start getting more official about the way I approach clients.

 

Can anyone point me to some good resources.  Mainly I just want a nice real world example that someone has presented a client themselves.  So can you either point me to a link or maybe private message me a link to an RFP you yourself have written or received that you feel is well written.

 

Thanks in advanced freaks.