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How often a user clicks on the banner/text ads displayed on a site?


anujgarg

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The statistics would vary a lot based on the target demographic. For example, a tech-related site with mostly tech-savvy users probably won't yield too many ad clicks. Most likely the users will be using AdBlock, or they just learn to ignore ads completely while skimming the page.

 

Depending where the ads come from you usually get paid just for page views, even though it is significantly less than actual clicks. What it really comes down to is having a shit ton of traffic. if .1% of 10 million visitors a month click an add, that's still 10,000 clicks - plus the page views on top of that.

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