sending a variable through FlashVars

[TheLostGuru]

I have a swf file which I have embedded in a php file.  I will attach my code so I can explain

echo '<table width="242" border="0" align="center" cellpadding="0" cellspacing="0"><tr><td align="center">

	<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0" width="242" height="242">
	<param name="movie" value="http://tlgames.siteburg.com/welcome.swf[b]?oid =<?php $_oid ?>" >[/b]
	<param name=quality value=high >
	 <embed src="http://tlgames.siteburg.com/welcome.swf[b]?oid=<?php $_oid ?>[/b]"
	  quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="242" height="242"></embed>
	</object>

	</td>
	  </tr>
	</table>';

 

The bolded parts are what I want you to look at.  My flash file is receiving the variable 'oid' but instead of receiving the value of the php variable $_oid, it receives the value of the string "<?php $_oid ?>.  How do I make it so the php file sends the variable value and not the string?