projectsjh

Good idea, attractive site. Two points: 1) The Internet gurus talk about how powerful a video is on the landing page of a website. Consider having a couple of short ones, in different languages of course, briefly explaining the concept. 2) You will want to use the social media heavily for your marketing, I would think (Facebook, Twitter, Google +, and maybe LinkedIn also). 3) Consider having something about Skype on the website also (or did I miss that, only looked briefly). 4) Consider "bricks and mortar" marketing to language teachers as PART OF (instead of competiing with) their instruction. That could particularly apply to language teachers in public sector school systems. Regards, JH

Brightly colored website leaps right out at you. That is not my really my style, but probably works. Get some further feedback on that point and see how other websites in your market niche are made. Of course you want your website to stand out from the crowd. Some further points: 1) the USP, which I like to translate as "Unusual Selling Propostion," is not clear. 2) Moving involves risk (loss, theft, etc.) Try to reduce the risk for the customer and emphasize that part of your service on the website. 3) The Internet gurus state that a video front and center on the landing page is the best attention getter a website can have. Regardless, consider using videos somewhere in the website, as they are a natural for a website about moving. Regards, JH

As someone born in Manhattan who went to Penn., I liked the site, even though I have not been back in the U.S. for years. Some comments: 1) Catching and holding someone's attention on the web is tough. There is a great YouTube video on that by Sally Hogshead "How to Fascinate." She uses dating websites as an example for Internet surfers having the attention span of a goldfish. It is a "must see" for you. 2) Her video brings me to a second point. The Internet gurus maintain, with considerable credibility, that a video front and center on the landing page is the best attention getter one can have. The photograph is attractive, but just does not have "video power." 3) On line dating has, risk, risk RISK (desperately seeking Susan). Think hard about how to reduce that risk for your customers/clients. Then convey that risk removal to them. 4) Consider conducting an on-line survey of what your targeted singles want in a dating service. Your purpose is to devise a compelling value proposition for the user. "Free" may, or then again may not, be a key business driver for finding a mate on llne. People will pay a high entrance fee for the "in" club instead of going to the neighborhood pub for a perfectly good -- and reasonably priced -- drink. At the "in" club their chances (they believe) of meeting Prince Charming or Princess Supermodel are higher. I suspect that the power of premium branding also applies to on-line dating sites. 5) For this kind of venture, tieing in the social media is a must: Facebook, Twitter, Google Plus and also, I would suspect, for the upscale urban Yuppie contingent, Linked-In. Regards, James

1) Idea - go to Google Keywords and find common search terms for what I provide on my website. Use these search terms as subdomains to help SEO. Is this idea worth pursuing a) for local search, b) for on-line products "offered to the world"? 2) Why? My understanding is that linking many main domains (with no content) to your primary domain (with content) would be picked up by SEO algorithms as an attempt to scam the system. It would backfire, hurt your ranking. 3) One person asked said sub-domains will NOT help. Use "sub folders" instead. What does he mean by that? A second person asked said it "might help." 4) At both 1and1 and at Namecheap you can have 200 subdomains per main domain. I asked if other customers were loading up on subdomains (to help SEO) and was told by the customers service reps that they had seen very few sites do this. Thanks for your comments!