Hello everyone, I am trying to fetch a product price and declare it as an item property for microdata. The following function returns a price and displays it on the page: <?php echo $this->getPriceHtml($_product, true) ?> I don't want to display the price but to insert it in the following code <meta itemprop="price" content=(price) /> where (price) is the returned value I tried this: <?php $_test = $this->getPriceHtml($_product, true) ?> <?php echo $_test ?> the variable $_test displays correctly in my diagnostics. But I cannot get it to work when inserted in the meta call: <meta itemprop="price" content=$_test /> Could somebody please show me where I'm going wrong? Thanks