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How efficient are newsletter services sites


ptityop

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Hi,

I am wondering if websites offering newsletter services are more efficient than sending newsletters via the mailing list option hosting companies offer  ? ....

after a few trials I noticed that they do not prevent mails from getting into junk folders, so I have to say that I am not convinced...the only advantage I see in it is the statistics you get , with report of how many actually read the mail ... but then again is this real or fake ....? Doing this implies putting some kind of script within the email.... or something like this ... well , basically it's all a bit confusing ... anyone has any idea how all this works ? Worth it , not worth it .... How do they trigger the statistics ?

Conversation is open !! Many thanks !

 

 

 

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They could trigger the statistics by asking the recipients email client to confirm that the e-mail message has been read/opened.

 

Another possibility is to include a something like a remote image, stylesheet which the users e-mail client will get request using http. That HTTP request can be logged and the assumption:

 

"If the user requests this resource linked to from within the e-mail message using http he/she has "read" the e-mail message"

 

can be made...

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