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I've seen so many big companies (Adobe/Macromedia, Yahoo, MSN, ect..) that have a redirection part of their site. I kno how to make one. But what is the purpose? What advantaged is there in having a redirection script? I'm not looking for code. I'm just wondering if I will benefit to having a redirection script.

Thanks
Zach
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For instance this link at adobe:

http://direct.adobe.com/r?xJHWTqvEJclHWElvPHnJl

Takes u to:

http://www.adobe.com/products/dreamweaver/bestpractices/css/?trackingid=KRUO

What is the purpose to that? Why do I have to redirect? Cant they just put the second link as the one the users clicks? I think it would be easier that way.
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that gives them a shorter url.  as well they are probably using that url variable to track something about the originater of the url, like an affiliate. Or they may be using it to gather extra info about you and cross coorelate you to their db as much as possible and send you targeted advertisements.
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Example:  Dell runs deals sometimes that are only accessible on certain parts of their site... Such as dell.com/usaw or dell.com/smb/builtforme those links transfer to the same part of their site so that their cart and all that stuff remains functional but they can advertise the easier url cause humans cant remember dell.com/content/cart.asp/923490823dsf9a0823423904
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