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I have a site from which users create their own blog like site. I'm not sure whether I should use subdomains or not

 

example:

www.example.com/blahblah

or

blahblah.example.com

 

My main concern at this point is that each site/blog do ok with search engines on their own. Each site has dif content, meta.

I wouldn't think going one way or the other would matter. Does it?

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