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it has something to do with traffic aswell?

 

Partially, I guess, as I have only ever seen it on the top result of a page. Based on that, if you can get your site to the top of the page for your keywords, and your site is built in a way that allows Google to index it effectively, it will pick out pages that it thinks are important enough to have their own links in the SERPs.

 

Might be worth reading the webmaster help pages on the Google website.

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