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From a design point of view, it all just looks a little dull to be honest. The colour scheme's plain and bland, the text is very standard, the logo has some slight pixelation on the stars, etc. As you say it does give off the 'used car salesman' image. Also 'four' stars.. Why not five? Makes your service sound less than perfect.

 

The layout isn't bad, and with some improvements could make the site ten times better, but you just need to liven it up. Move away from safe, neutral colours and add in some lively colours. Colour scheme generators like Adobe Kuler can help there.

 

From a code point of view; there's a lot of inline styles, constant use of deprecated tags and attributes (font, center, bgcolor, etc.), no use of headers (h1, h2, etc.).. It was clear the moment I opened the source it had been created with 'instant web site builder' type software. I've never used "Intuit SiteBuilder by Homestead", but I'd recommend paying someone to go in and improve it for you; the most obvious benefit being your site will be better indexed by search engines.

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