Advertisement Placement

[The Little Guy]

I am giving a FREE domain to people who sign up, I would like to know, would it be better to place an advertisement at the bottom of the page or the top?

 

What are the pro's and cons of each, and what would you rather go with?

[jeremywesselman]

Of course it is better for the advertiser if the ad is at the top of the page. It is almost guaranteed to be seen even if the person viewing the page glances at it and hits the back button.

[wolfrat]

Hmm, I would probably advise against placing the ads at the top, because of 'header blindness', people are used to ads always being at the top of pages, so their eyes automatically see past the header.

[The Little Guy]

Anyone else?

[nuxy]

It depends on what your intentions are.

If it is to get a high click rate, and fast money:

Placing an advertisement at the top of the page, will give maximum exposure, thus resulting in more profit.

The cons if this would most properbly that advertisements at the top of the page is sort of anoying, depending on the colour scheme of the advertisement.

 

If you want to provide a service, and still make some amount of profit:

If advertisements are at the bottom of the page, it will most likley not be noticed as much.

It would not receive any good amount of click rate, and profit won't be good, unless; If you are with a advertising service that pays for say 10000 impressions, then this could also make a good deal of money.

This technique is used by major website such as Youtube, myspace and similar websites.

The only cons of this is that if you are with an advertising service that works on CPC, you will not be making very much money.

 

You could also, to get maximum exposure, place advertisements on the top and bottom of the page.

This might be very anoying, but it will get you a great amount of money.

[TheFilmGod]

You could also, to get maximum exposure, place advertisements on the top and bottom of the page.

This might be very anoying, but it will get you a great amount of money.

 

That is incorrect. With adsense you recieve more money when you ad clicks : 1,000 page views ratio is higher. Having two ads would yield less $$$.

 

Instead of having an ad on everypage why not use some php and sessions to show an ad every 5 page views? This would irritate the user less and probably make the few ad views more interesting and thus more clicks? IMO.