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I agree with what the slides. Indeed, asthetics do matter. I have been to many sites only to walk away upon seeing crappy guis, layouts and cramped content for instance, or walked past a book on the shelf without even giving thought to picking it up because of an atrocious cover (kind of really lends to the expression "Don't judge a book by it's cover", doesn't it?). But we do just that.. judge on appreances on a daily basis.

 

While not so much business related, how about Ms.butherface over there? Nice body. But her face? Yep, we (as a whole) make snap judgements on appearances, which I suppose costs us on two sides of the coin; we miss out on something potentially good (let's face it, not all good quality is packaged nicely - sadly, sometimes the inverse is true.. crap can actually look good on the surface), and businesses lose out in sales as a result.

 

In any case, I echo jcomb and waynewex's opinions.

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