jspodisus Posted February 23, 2010 Share Posted February 23, 2010 I have been wondering if there are any industries where the highest ROI way to attract customers was not SEO/PPC. Popular belief is that you should go for SEO/PPC and forget the rest, it seems...however in some industries certain things clearly work better than in others. Does anyone know of an industry where the main way to attract customers (online) is not SEO/PPC? There are so many possible reasons (SE traffic having low conversion rates, b/c of trust being important for sales,etc.) Or perhaps a field such as this webmaster stuff , where the industry is simply highly-connected (What other industries is the computer-savy demographic part of?) with forums, blogs,etc. - and online WOM being important? I'm wondering if video search will be big for some industries (ranking at the top of google). I've heard twitter was big for lawyers. Does anyone know of an industry where Google is not the main way of customer acquisition? I'd love to hear it. thx Quote Link to comment Share on other sites More sharing options...
Daniel0 Posted February 23, 2010 Share Posted February 23, 2010 Dunno if you regard it as an "industry", but academia. Quote Link to comment Share on other sites More sharing options...
waynewex Posted February 24, 2010 Share Posted February 24, 2010 Facebook apps. Quote Link to comment Share on other sites More sharing options...
jspodisus Posted March 18, 2010 Author Share Posted March 18, 2010 Facebook apps. How??they are also working on PPC process like in facebook ads. Quote Link to comment Share on other sites More sharing options...
JonnoTheDev Posted March 19, 2010 Share Posted March 19, 2010 How??they are also working on PPC process like in facebook ads. Unsure what you mean here. We make apps for Facebook. Pay Per Click isn't a part of it. There is no money involved when a user clicks on your app. Quote Link to comment Share on other sites More sharing options...
waynewex Posted March 20, 2010 Share Posted March 20, 2010 Facebook apps. How??they are also working on PPC process like in facebook ads. If you're talking about the monetization of Facebook Apps, then CPM is the better strategy. Click-through-rates are depressingly low on Facebook. Quote Link to comment Share on other sites More sharing options...
oni-kun Posted March 20, 2010 Share Posted March 20, 2010 If you're talking about the monetization of Facebook Apps, then CPM is the better strategy. Click-through-rates are depressingly low on Facebook. Albeit the 1/4 of US traffic being facebook, Not even a marginally productive fraction of them are "quality" traffic for advertising. Quote Link to comment Share on other sites More sharing options...
jspodisus Posted March 21, 2010 Author Share Posted March 21, 2010 How??they are also working on PPC process like in facebook ads. Unsure what you mean here. We make apps for Facebook. Pay Per Click isn't a part of it. There is no money involved when a user clicks on your app. Why did you make apps for Facebook?There should be reason behind this. Quote Link to comment Share on other sites More sharing options...
JonnoTheDev Posted March 21, 2010 Share Posted March 21, 2010 Why did you make apps for Facebook?There should be reason behind this. Client wanted brand awareness. Traffic. No PPC involved. Quote Link to comment Share on other sites More sharing options...
jspodisus Posted March 23, 2010 Author Share Posted March 23, 2010 Why did you make apps for Facebook?There should be reason behind this. Client wanted brand awareness. Traffic. No PPC involved. Ohh I see. Actually i was talking about face book advertisement plans. so i made use of PPC.can you please show me your profile? Quote Link to comment Share on other sites More sharing options...
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