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You could:

 

- first gather information about what you website is about.

- then find companies in your area that are/could be related to your websites topic

- if none are related, you can use other companies

- go to the company, and ask them if they would like to buy some advertisement space on your web site.

- have a budget ready so they can expect to know what to pay, also tell them what your average visitor count is.

- let them know how they will benefit from advertising with you.

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