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Don't put the full content in there - just a snippet. Then people have to go to your website to see everything, and that's where they get the ads.

 

And are you sure it's the most viewed and not the most downloaded? FYI Google Reader's bot includes the number of subscribers in its user agent string.

Speaking of, you could put ads in the item description, but odds are that any code you put in there would not be executed. Simple links+images would work. With that in mind, you could generate the ad markup yourself (or via your ad provider) - at worst you could replicate the JavaScript in your PHP (which would be totally possible).

This thread is more than a year old. Please don't revive it unless you have something important to add.

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